ABOUT ME

🗒️Contagious - Why Things Catch On

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

🗒️Invisible Influence: The Hidden Forces that Shape Behavior

Contagion, imitation, differentiation, identity signals

🗒️Hooked: How to Build Habit-Forming Products

Habit, Trigger, Action, Reward, Investment

🗒️Procrastination: Why You Do It, What to Do About It Now 

Procrastination, Perfectionism

🗒️The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Douyin, Networks, Hierarchical Structures, Decentralized Communication

🗒️Half-year Business Start-up

Failure, Business, Entrepreneurial, Wechat, Game

🗒️Zero to One: Notes on Startups, or How to Build the Future

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

🗒️Analyzing "China Douyin Taste" Campaign

TikTok, Food, Audience Engagement, Marketing, POI

🗒️TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence

Official Account, TikTok, Real Stuff

🗒️TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

TikTok, SWOT, Niche Market, Demand

🗒️TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok, BGM