🗒️Contagious - Why Things Catch On
Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories
🗒️Invisible Influence: The Hidden Forces that Shape Behavior
Contagion, imitation, differentiation, identity signals
🗒️Hooked: How to Build Habit-Forming Products
Habit, Trigger, Action, Reward, Investment
🗒️Procrastination: Why You Do It, What to Do About It Now
Procrastination, Perfectionism
🗒️The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power
Douyin, Networks, Hierarchical Structures, Decentralized Communication
🗒️Half-year Business Start-up
Failure, Business, Entrepreneurial, Wechat, Game
🗒️Zero to One: Notes on Startups, or How to Build the Future
Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology
🗒️Analyzing "China Douyin Taste" Campaign
TikTok, Food, Audience Engagement, Marketing, POI
🗒️TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence
Official Account, TikTok, Real Stuff
🗒️TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market
TikTok, SWOT, Niche Market, Demand