type
Post
status
Published
date
Aug 2, 2023
slug
LRB0010
summary
Little Red Book, Viral Content, Copyright
tags
Marketing
category
Little Red Book
icon
password
Published
Aug 2, 2023
When conducting compliant secondary content creation on Little Red Book, it is crucial to strike a balance between drawing inspiration from viral content and maintaining originality. By leveraging the platform’s Originality Protection Program and Community Guidelines, we have developed a risk-mitigating viral content reproduction model:
1. Structural Deconstruction: Viral Content Gene Transplantation
Core Principle: Retain user pain points and emotional resonance while replacing the solution delivery method.
Execution Framework
Original Viral Theme | Adaptation Direction | Compliance Check Tool |
Skincare Routine for Oily Skin | Sensitive Skin Repair Plan | Juyi Text Duplication Check |
Exam Prep Schedule | Civil Service Exam Study Plan | Originality Detection Tool |
Outfit Ideas for Petite Figures | Plus-Size Slimming Outfit Guide | Eagle Eye System Alerts |
Pitfall Avoidance Guide
- Do not use identical audience tags (e.g., replace "Gen Z students" with "young professionals").
- Music track replacement rate must exceed 70% (to avoid copyright detection via audio recognition).
2. Format Transformation: Cross-Medium Adaptation Strategies
Platform Policy Alignment
- Videos receive priority in recommendations (+15% traffic boost).
- Using the “Originality Declaration” feature reduces risk of mistaken infringement claims.
Adaptation Pathways
Technical Tools
- Qingdou APP: Extracts video scripts (avoids manual copying).
- Canva Templates: Rebuilds visuals (ensures similarity <30%).
3. Declaration Mechanism: Establishing a Content Credibility System
Compliant Declaration Templates
Placement Guidelines for Declarations
Placement | Declaration Method | Compliance Impact |
Title | @Original Creator + 🔥Collaboration | Friendliness +50% |
First Line of Content | Text Explanation + Redirect Link | Infringement Risk -35% |
Pinned Comment | Citation Format | Report Approval Rate -70% |
4. Risk Prevention: Compliance Screening Process
Self-Check Compliance Checklist
- Text Similarity <30% (Checked via Yizhuan.net)
- Complete MD5 Hash Change for Images (Using hash modification tools)
- Video Keyframe Duplication Rate <15% (Checked via Capcut AI detection)
- Original Post’s Core Structure Retained ≤40% (Convert 3-step process into a 4-step process)
Platform Appeal Process
- Submit content creation documentation via the “Creator Services Center”.
- Use “Originality Declaration” to retroactively cover past similar content.
- If flagged incorrectly, provide screen recordings of the adaptation process (highlight newly added materials).
Secondary Creation Benefit Model
Performance Metrics for Success
- Engagement Conversion Rate: 60%-80% of the original viral post is considered optimal.
- Follower Growth Efficiency: Daily follower increase should reach at least 50% of the original post’s rate.
- Content Lifespan: Long-tail traffic should last 3-6 months.
By leveraging the four-dimensional approach of Structural Deconstruction, Format Transformation, Declaration Mechanisms, and Risk Prevention, secondary content creation can retain viral elements while ensuring platform compliance.
A key focus should be on the new “Substantial Similarity” assessment criteria, which evaluates text, visuals, and audio simultaneously. Maintaining an information increase of at least 55% during adaptation is crucial.