ABOUT ME

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Contagious - Why Things Catch On

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Procrastination: Why You Do It, What to Do About It Now 

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

Zero to One: Notes on Startups, or How to Build the Future

TikTok, Food, Audience Engagement, Marketing, POI

Analyzing "China Douyin Taste" Campaign

TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence 

TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok Zero to One: Recommendation Algorithm Revealed

TikTok Zero to One: Fan fission and low-cost powder strategy

WarmRaccoon Launched

The Secret of Conversation

Book Review

Digital Marketing Case Study

Entrepreneurial Journey

TikTok Zero to One

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