ABOUT ME

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Contagious - Why Things Catch On

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Procrastination: Why You Do It, What to Do About It Now 

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

Zero to One: Notes on Startups, or How to Build the Future

TikTok, Food, Audience Engagement, Marketing, POI

Analyzing "China Douyin Taste" Campaign

TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence 

TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok Zero to One: Recommendation Algorithm Revealed

TikTok Zero to One: Fan fission and low-cost powder strategy

TikTok, Low-Cost,Smartphone Filming, Editing Tools, Effect Templates

TikTok Zero to One: Low-Cost Viral Video Production

TikTok Zero to One: Complete Strategy for Preventing Bans and Demotions

TikTok, Data Analyze, Chanmama, Lingke, Ocean Engine

TikTok Zero to One: Data Analysis Tools Guide

TikTok Zero to One: Content Matrix Building and Multi-Account Collaboration

TikTok, Monetization, Live, IP, E-commerce, AD, Knowledge

TikTok Zero to One:5 Monetization Paths

TikTok Zero to One: POI + Comment Section + Community Private Domain Conversion Loop

TikTok Zero to One: Differentiated Content Breakthrough

TikTok, Niche Market, High Value Consumer

TikTok Zero to One: Niche Market Breakthrough

TikTok Zero to One: Traditional Industry's Transformation to TikTok E-commerce

TikTok Zero to One: TikTok VS Kuaishou

TikTok Zero to One: Live Stream E-commerce "Hidden Rules"

TikTok Zero to One:SEO Optimization

TikTok, Qianchuan, ROI, Dou+, Advertising

TikTok Zero to One: Advertising ROI Improvement 

TikTok Zero to One: MCN Transformation

TikTok Zero to One: Operations Model for Education, Healthcare, and Finance

WarmRaccoon Launched

The Secret of Conversation

Book Review

Digital Marketing Case Study

Entrepreneurial Journey

TikTok Zero to One

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🗒️The Secret of Conversation