Tags : Jonah Berger

Contagious - Why Things Catch On

🗒️Contagious - Why Things Catch On

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Invisible Influence: The Hidden Forces that Shape Behavior

🗒️Invisible Influence: The Hidden Forces that Shape Behavior

Contagion, imitation, differentiation, identity signals