ABOUT ME

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Contagious - Why Things Catch On

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Procrastination: Why You Do It, What to Do About It Now 

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

Zero to One: Notes on Startups, or How to Build the Future

TikTok, Food, Audience Engagement, Marketing, POI

Analyzing "China Douyin Taste" Campaign

TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence 

TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok Zero to One: Recommendation Algorithm Revealed

TikTok Zero to One: Fan fission and low-cost powder strategy

TikTok, Low-Cost,Smartphone Filming, Editing Tools, Effect Templates

TikTok Zero to One: Low-Cost Viral Video Production

TikTok Zero to One: Complete Strategy for Preventing Bans and Demotions

TikTok, Data Analyze, Chanmama, Lingke, Ocean Engine

TikTok Zero to One: Data Analysis Tools Guide

TikTok Zero to One: Content Matrix Building and Multi-Account Collaboration

TikTok, Monetization, Live, IP, E-commerce, AD, Knowledge

TikTok Zero to One:5 Monetization Paths

TikTok Zero to One: POI + Comment Section + Community Private Domain Conversion Loop

TikTok Zero to One: Differentiated Content Breakthrough

TikTok, Niche Market, High Value Consumer

TikTok Zero to One: Niche Market Breakthrough

TikTok Zero to One: Traditional Industry's Transformation to TikTok E-commerce

TikTok Zero to One: TikTok VS Kuaishou

TikTok Zero to One: Live Stream E-commerce "Hidden Rules"

TikTok Zero to One:SEO Optimization

TikTok, Qianchuan, ROI, Dou+, Advertising

TikTok Zero to One: Advertising ROI Improvement 

TikTok Zero to One: MCN Transformation

TikTok Zero to One: Operations Model for Education, Healthcare, and Finance

TikTok Zero to One: Review Account Profit Methodology

TikTok, Content Asset, Traffic boosting, Tag

TikTok Zero to One: Reviving Dormant and Abandoned Accounts

 TikTok, Co-Branding, Traffic Betting, IP

TikTok Zero to One: Co-Branding Content

TikTok, UGC, 20/80, Long-tail Value, Pareto principle

TikTok Zero to One: UGC Co-Creation Ecosystem

TikTok, Black Box, Abnormal Traffic, device fingerprints, content hashes, and behavioral entropy values, Monitoring,

TikTok Zero to One: "Black Box" Defense and Counter-Attack Practical Guide

TikTok Zero to One: Virtual Livestream Rooms

TikTok, Local Life, Influencer Matrix, POI

TikTok Zero to One: TikTok Local Life "Shadow War"

TikTok Zero to One: Coordinated Operation Model between Headquarters and Regional Accounts

Little Red Book Operations Guide: 3 Step Rule for Precise Account Positioning

Little Red Book Operations Guide: 5 Universal Formulas for Viral Titles

Little Red Book Operations Guide: Low-Cost Methods to Enhance Note Cover Attractiveness

Little Red Book Operations Guide: How Beginners Can Quickly Edit Popular Videos Using CapCut

Little Red Book Operations Guide: Quickly Unlock Traffic Secrets and Create Viral Content at Low Cos

Little Red Book, Comments, Interaction, Engagement

Little Red Book Operations Guide: Three Secrets to Gaining Followers Through Comment Section Interaction

Little Red Book, Data-Driven, Analysis, Content

Little Red Book Operations Guide: Data-Driven Content Optimization

Little Red Book, New Live Stream, Traffic

Little Red Book Operations Guide: Achieving 1,000+ Views in a New Live Broadcast

Little Red Book, Local Lifestyle, Business

Little Red Book Operations Guide: Low-Cost Customer Acquisition for Brick-and-Mortar Stores

Little Red Book, Viral Content, Copyright

Little Red Book Operations Guide: Techniques for Referencing Viral Content While Avoiding Copyright Infringement

Little Red Book Operations Guide: "Shadow Restriction" Self-Assessment Checklist

Little Red Book, Conversion Rate, Seeding

Little Red Book Operations Guide: "High Conversion" Product Notes' 3 Fundamental Logics

Little Red Book, SEO, Keyword, Algorithm, Traffic

Little Red Book Operations Guide: Improving Note Search Exposure Through SEO Thinking

Little Red Book Operations Guide: 3 Steps to Restore Account Reputation

Little Red Book, IP, Content, Traffic, Algorithm, Keywords, Monetization, Risk, UGC

Little Red Book Operations Guide: 16 Key Steps from Cold Start to Hit Content Replication

Little Red Book, AI Intelligent, Product Selection, ChatGPT