type
Post
status
Published
date
Jan 11, 2023
slug
LRB0003
summary
Little Red Book, Phone Shooting, Cover
tags
Marketing
category
Little Red Book
icon
password
Published
Jan 11, 2023
To create high-quality images on the Little Red Book platform, you need to systematically integrate four dimensions: light control, composition rules, scene creation, and color management. We have extracted a four-dimensional operational framework to improve cover click-through rates at low cost:
I. Light Control: Establishing the Foundation of Visual Hierarchy
Underlying Logic: Light quality determines 60% of an image's texture presentation; avoid direct hard light causing overexposure or shadow accumulation
Operation Process:
- Natural Light Capture
- Frame at a 45° angle by the window (light incidence angle forms a triangular light path with the subject)
- Use tracing paper/white sheer curtains to soften strong light (light transmission controlled at 70%-80%)
- Golden time period selection:
Season | Best Time Period | Light Characteristics |
Spring/Summer | 8:00-10:00 AM | Fresh and transparent |
Fall/Winter | 14:00-16:00 PM | Warm atmosphere |
- Low-Cost Fill Light Solutions
- Ring light alternative: White A4 paper rolled into a tube placed over phone flash
- Reflector creation: Attach foil paper to the inner wall of delivery boxes
- Dark area fill light: Use phone screen at maximum brightness as auxiliary light source
Equipment Parameters:
- Keep ISO within 100-400 range (avoid noise)
- Exposure compensation +0.3~+0.7 (brighten image without losing details)
II. Composition Strategy: Guiding Visual Flow Design
Core Formula:
Scenario Adaptation Solutions:
Content Type | Composition Mode | Camera Angle | Element Ratio |
Food | Triangle composition | 45° angle | Main dish:sides=6:4 |
Home decor | Center symmetry composition | 90° overhead | Subject:white space=3:7 |
Fashion | Diagonal composition | Eye level 0° | Person:background=5:5 |
Advanced Techniques:
- Enable phone grid lines (Settings → Camera → Composition Aid)
- Use foreground blur (Phone portrait mode, blur degree controlled at f/2.8-f/4)
III. Scene Creation: Building Immersive Visual Fields
Prop Layering System:
Low-Cost Prop Library:
Content Track | Core Props | Atmosphere Props Combination Formula |
Beauty | Makeup display rack | Marble tray + scented candle + English magazine |
Home decor | Ins-style storage box | Wool blanket + plants + coffee cup |
Fashion | Clothing flat lay/hanging | Wooden hanger + dried flowers + handwritten card |
Background Processing Solutions:
- Solid background: Use matte wall or cardstock (recommended Pantone 15-1319 warm gray)
- Textured background: Old wood board/rough pottery plate/knitted placemats (search "shooting background board" on Taobao)
IV. Color Management: Creating Platform-Compatible Color Schemes
Dual-Track Color Adjustment Strategy:
- Basic Adjustments
- Brightness +15, Contrast -10, Highlights -20, Shadows +15
- Sharpening +15, Clarity +10 (avoid excess causing edge jaggedness)
- Stylized Filters
Content Type | VSCO Formula | Meitu Template | Key Parameters |
Food | A4+AL3 overlay | Film-NO.5 | Color temp +3, Tone -2 |
Beauty | HB2+Grain | Texture-Gray tone | Orange saturation -5, Brightness +8 |
Home decor | KE1+Fade | Vintage-CCD | Green hue +10, Luminance -5 |
Platform Adaptation Key Points:
- First 13 characters of cover title should contain core keywords (affects algorithm recognition)
- Add vertical topic tags like #phone photography tips #ins-style shooting (annual traffic support tags)
- Use "Note Inspiration" tool to test click-through rate differences between color schemes
It is recommended to analyze cover click-through rates weekly using "Qiangua Data," focusing on optimizing visual retention elements in the first 3 seconds of the main image. Through the four-dimensional linkage of "light control-composition design-scene building-tone management," you can systematically improve the quality of phone photography, increasing note click-through rates by 2-3 times.