type
Post
status
Published
date
Feb 4, 2023
slug
LRB0004
summary
Little Red Book, Capcut, Video Editing
tags
Marketing
category
Little Red Book
icon
password
Published
Feb 4, 2023
To create viral video notes on the Little Red Book platform, you need to systematically integrate three dimensions: content structure, filming process, and algorithm adaptation. Combined with the video traffic distribution mechanism, we've built a reusable end-to-end operational system:
I. Script Structure: The Golden 8-Second Rule
Core Formula:
Structure Breakdown Table:
Module | Time Proportion | Content Elements | Implementation Points |
Pain Point Introduction | 10% | Scenario-based problem + emotional resonance | Use "Have you ever..." sentences |
Solution | 60% | Step breakdown + operation demonstration | Add subtitles and sound effect markers for each step |
Effect Display | 20% | Before-After comparison | Slow motion + magnify details |
Call to Action | 10% | Guide likes and saves | Overlay gesture guide animations |
Pitfall Guide:
- No brand LOGO/watermark in first 3 seconds (triggers restricted flow)
- Set visual stimulation points every 15 seconds (prevents bounce)
II. Filming Process: Phone Cinema-Level Production
Equipment Configuration Plan:
Camera Movement Technique Library:
Movement Type | Operation Points | Applicable Scenarios |
Push Shot | Mount forward speed <0.2m/s | Product detail display |
Downward Movement | From 45° overhead to eye level | Unboxing content |
Orbital Movement | Rotate 15°-30° around subject | Fashion panoramic display |
Parameter Settings:
- Resolution: 1080p (compatible with platform compression algorithm)
- Frame rate: 30fps (can increase to 60fps for dynamic content)
- Grid lines: Enable rule of thirds composition aid
III. CapCut Fine Editing: Algorithm Adaptation Engineering
Smart Keying Operation Flow:
- Import materials → Click "Picture-in-Picture" to add subject layer
- Select "Smart Keying" → Adjust edge feathering value (recommended 2-4)
- Add background (blur 20% + brightness -10)
Text System Application:
Viral Element Library:
- Transition effects: Basic dissolve (0.8 seconds duration)
- BGM strategy: 15-second short video with 2-3 sound effect anchor points
- Caption standards: Letter spacing 2, Line spacing 8, Font size 28
IV. Publishing Strategy: Traffic Activation Mechanism
Tag Combination Formula:
Publishing Time Matrix:
Content Type | Golden Period | Traffic Characteristics |
Tutorial | 20:00-22:00 | Peak save rate |
Products | 11:30-13:30 | High immediate conversion rate |
Emotional | 22:30-24:00 | Interaction rate increased by 29% |
Cold Start Boost:
- Complete 5 effective comments (>15 characters) within 1 hour after publishing
- Test click-through rate via "French Fries Promotion" (budget set at 30 yuan/day)
- Monitor the video diagnostic report in "Note Inspiration"
It is recommended to use "Qiangua Data" weekly to analyze video completion rate curves, focusing on optimizing the first 3-second bounce rate and 15-second retention rate. Through the four-dimensional linkage of "script structure-filming process-editing optimization-publishing calibration," new accounts can break through the 5,000 view threshold within 3-5 videos. The key is to grasp the platform's "video priority" traffic tilt policy this year, transforming vertical domain professional knowledge into high information density visual solutions.