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Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Contagious - Why Things Catch On

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Procrastination: Why You Do It, What to Do About It Now 

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

WarmRaccoon Launched

The Secret of Conversation

Book Review

Entrepreneurial Journey

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Amber Chu’s Digital Corner

Amber’s Blog