I. Core Value of Blue V Account

• Higher weight: content is easier to recommend;

• More functions: contact information, POI address, merchandise window can be added;

• More transparent data: Data tools such as fan portraits and content analysis are provided in the background.

II. Full process of Blue V account application (with list of materials attached)

1. Preparation

• Business license of enterprise (scanned copy with official seal);

• Certification official letter (chatter official website download template, fill in and seal);

• Front and back of corporate ID card (or operation authorization letter);

• Other supplementary materials (such as Trademark Registering Certificate, Industry Qualification, etc., which are not necessary but can improve the pass rate).

2. Application steps

• Step 1: Log in to the Douyin Enterprise ID authentication page (https://renzheng.douyin.com);

• Step 2: Select "Enterprise Certification", fill in the enterprise information and upload the business license;

• Step 3: Fill in the account information (nickname must be strongly associated with the brand, such as "XX brand official number");

• Step 4: Upload the certification official letter and other materials, pay 600 yuan review fee;

• Step 5: Wait 1-3 working days for review, and the blue V sign will be automatically lit after passing.

️⚠️Tips for avoiding pits

• Account nickname, profile avoid using "most""first" and other prohibited words;

• The official letter of certification shall be filled in strictly according to the template, and the official seal shall be clear and unobstructed;

• If the review fails, it will be revised according to the reasons for rejection and resubmitted without repeated payment.

III. Blue V account content planning: 3 core strategies

1. Positioning formula: vertical field + brand gene + user demand

• Vertical field: Focus on a single track (such as beauty, home, education) to avoid content generalization;

• Brand gene: content should reflect brand tonality (such as scientific and technological sense, warmth, funny);

• User needs: combine pain points of target groups (such as "workplace dressing skills" and "home appliance pit avoidance guide").

2. Percentage of content type (golden ratio)

• 60% real stuff: knowledge popularization, tutorial (such as "3 steps to get Excel");

• 30% hot: Rub holidays, platform hot topics (such as "Qixi gift strategy");

• 10% advertising: new product release, promotional information (soft implant, avoid hard wide).

3. Release rhythm and timing

• Daily update 1-2: Keep account activity and test content effect;

• Best time to publish:
• Weekdays: 7-9 a.m.(commuting), 12-14 p.m.(lunch break), 18-21 p.m.(after work);
• Weekend: Scattered throughout the day, with a focus period of 15-17 p.m.

IV. Interactive strategy: activate fans and leverage natural traffic

1. Commentary Area Operations

• Must do action:
• After each video is released, actively reply to the first 20 comments (increase interaction weight);
• Design "interactive hook" phrases (e.g.,"Guess what to share next?") "The comment area draws 3 people to send welfare");
• Regular top-quality UGC reviews (user-generated content is the best advertising).

2. Fan layered operation

• New powder: Guide attention + click on the merchandise window;

• Active fans: Invite to participate in topic challenges and live broadcasts;

• Silent Powder: Push exclusive benefits to wake up through "fan group".

3. Payment Tools Assistance

• DOU+ launch: 100-300 yuan for each video in the initial stage, targeting "similar fans";

• Information flow advertising: suitable for promotion nodes, direct link to landing pages (such as Tmall stores);

• Live heating: cast "live preheating" 1 hour before broadcast to attract potential viewers.

V. Data duplication: 3 key indicators for optimizing accounts

1. Completion rate (>30% is excellent):
• Optimization method: suspense in the first 3 seconds, video duration control in 15-30 seconds.

2. Interaction rate (likes + comments + retweets/plays,>5% is excellent):
• Optimization method: the title of the question (such as "how long can you last?"), The comments section guides interaction.

3. Conversion rate (shopping cart clicks/plays,>1% is excellent):
• Optimization method: high-frequency display products in video (such as clothing account every 5 seconds logo), oral broadcast emphasizes "limited time discount".

VI. Common problems and solutions

• Problem 1: High quality content but low traffic
• Countermeasures: Check whether the account is restricted (use the "detection assistant" to check the violation words before publishing);

• Question 2: Fan growth stagnates
• Countermeasures: Launch the "Brand Co-production" activity,@ Head Talent Linkage Drainage;

• Problem 3: Poor conversion effect
• Countermeasures : Optimize the description of the product window (highlight the price advantage + use scenario).

Conclusion

Immediate Action List:

1. Blue V certification completed today;

2. Planning the content schedule for the next 7 days;

3. Design a comment area raffle and test it.