I. Selection logic of popular BGM

1. Match video mood with scene

• Emotional consistency: The mood of the music needs to be highly compatible with the video content. For example:
• Inspirational videos → Rhythmic melodies (e.g. electronic music, rock)
• Healing content → soothing light music or piano music
• Funny paragraphs → cheerful, witty sound effects (such as "onion song" style)

• Scene Adaptability: Select music type according to picture scene.
• Food videos → Lively jazz or pop music
• Travel Vlog → Ethnic Wind or Fresh Guitar Music

2. Keep up with platform trends

• Twittering Hot List Music: Weekly update of the "Music Hot List", giving priority to the top 20 music.

• BGM of the same popular video: Analyze commonly used music from similar popular videos and directly reuse it (but avoid excessive homogenization).

3. Sync rhythm with video clips

• Card Clip: Select music with strong rhythm (such as EDM, Hip-hop) and ensure that key images are aligned with the music drums.
• Example logic:

• Variable speed adaptation: If the music rhythm is slow, the video playback speed can be appropriately accelerated (1.2-1.5 times).

4. Hooks that strengthen user memory

• Repetitive brainwashing melody: Select a repetitive, easy-to-sing segment of the chorus (such as the chorus of "Learn Cat").

• Sound effect superposition: Add special effects (such as "Ding Dong" and "Click") to key nodes to enhance interaction.

II. Creative thinking of original sound

1. Clarify the target of sound transmission

• Brand tonality: Music style needs to be consistent with brand/account person settings (e.g. technology account → futuristic electronic sound effects).

• User Behavior Guidance: Stimulate user actions through music design:
• Guide like: add prompt sound at the end (such as "like sound + subtitle reminder").
• Encourage imitation: Create easy-to-learn melodies or gesture dance soundtracks.

2. Low-cost original sound creation method

• Adaptation of popular melodies: Change speed, tone, and mix existing popular music to form differentiated versions.

• UGC Content Solicitation: Initiate the "Original BGM Challenge" to encourage users to create and contribute, and select high-quality content for reuse.

3. Music combined with function

• POI+ Music: Customize exclusive BGM for offline stores, display music links on POI pages, and guide users to punch cards in stores.

• Shopping Cart Music: In the video with goods, use BGM that is strongly related to product characteristics (such as maternal and infant products → warm children's songs).

4. Data validation and optimization

• Completion rate test: Change different BGM for the same video content to test the difference in completion rate (music with completion rate>65% is preferred).

• Interaction rate analysis: Observe the user's mention rate of music in comments, and prioritize BGM that triggers discussion.

III. Execution list: BGM strategy from 0 to 1

1. Daily Mission:
• Browse the "Music Hot List" and collect 10 BGM suitable for account positioning.
• Analyze the BGM usage logic of 3 similar explosive videos.

2. Weekly tasks:
• Initiate 1 "BGM interactive vote" to let fans choose the next video soundtrack.
• Test 2 original sounds (e.g. adapted hits or user contributions).

3. Monthly tasks:
• Re-disc BGM data, retain TOP5 music to form "exclusive music library".
• Plan 1 "music + scene" linkage activity (such as festival theme BGM challenge).

Hot video =30% picture +50% BGM +20% copy Through precise music strategy, even if the content is ordinary, it can also rely on "auditory memory" to pry the user resonance, realizing that a single video has won more than ten thousand likes.